Product/service management is very important when ensuring that everything in the product mix is optimal for the target market. Diaries are used most often to collect data on how people use their time and spend their money. Explain the importance of coordinating elements in advertising. The second type is consumer promotion, which is focused on getting the final consumer to buy the product. Consumer rely on grades and standards for product information. Showing integrity and loyalty to the company is particularly important. ... Factors used by marketers to position products/service. Explain the nature and scope of the pricing function. All it takes is a positive attitude and a determination to be the best you can be," says Ron Love, founder of the expanding men's hairdressing brand 18|8.Just shy of 50 years in the beauty industry, Love has watched many beauty school graduates come into the business. Remember: We choose our friends because we have similar interests so a good client will likely mean a great referral! mcowing. G's DECA Competition Indicators Demonstrate responsible behavior. TV and radio ads, newspaper, etc.) As market research is conducted, private and competitive information must be held confidential. Various forms of market research are used in this function on a regular basis to support the decision making process so that marketing strategies are effective and profitable. Explain key factors in building a clientele. Price discrimination occurs when different customers in similar situations are charged different prices. E.g. Warranties can be implied, express (oral or written), and extended (costs extra). Different stages of the life cycle demand different focuses. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. The Federal Trade Commission has guidelines for managing and protecting consumer information. Explain the nature of channels of distribution. When choosing how to present a product, several factors must be taken into account. Save my name, email, and website in this browser for the next time I comment. Key factors in building a clientele- motivational theories impacting buying behavior There are a multitude of theories on the buying behavior of individuals and businesses are constantly analyzing them to figure out how to persuade the consumer to buy their products and services. New product opportunities can come from a variety of sources including consumers, competitors, manufacturers, wholesalers, and internal research and development teams. Describe factors used by marketers to position products/services. Explain the role of customer service as a component of selling relationships? Learn more about the programs offered here at Empire Beauty School. They help speed up consumers' buying decisions because consumers do not need to spend time to inspect the product. External information (secondary data) can be provided from trade associations, business publications and market research companies. As well, the product in relation to competing products could be a key point; if the product is superior due to design, it would help to solidify the company's advantage. Treat each walk-in as if she/he is a future regular client, and chances are she will become one. Explain the role of customer service as a component of selling relationships. Another factor is the features and benefits of the product; a desirable trait that consumers would believe they would gain from using the product would be stressed. Explain the role of customer service as a component of selling relationships, Explain key factors in building a clientele, Company selling policies guide the rules for training, compensation, legal and ethical issues and sales quotas. All you need is that one or two loyal clients and you're set. Discuss strategies for maintain- ing and building a clientele.Select After-sale activities by the sales and customer service staff as well as customer relationship management strategies are two key factors in building a clientele. The same applies to business relationships. Selling involves any activities that focus on persuading the customer to purchase products/services in the form of direct communication. A tradeshow may be a cost effective form of promotion and market research. Explain the use of technology in the pricnig function. How to build strong client relationships. There are 2 main types of promotion. The second factor is after-sales activities, which includes order processing and payment, the customer's departure from the store, follow-up after the purchase, customer service and tracking, and evaluation of employee performance. Explain the concept of market and market identification. For example, they could post a photograph of their hair done by you on their social networking profile and credit you in the caption, or they could post an update on their page directing friends to check out your services in person. Explain key factors in building a clientele. Public relations can use a variety of tools to develop media coverage. To build and maintain lasting business relationships with your clients, follow these six tips. Foster positive working relationships. Explain factors affecting the development and growth of the travel and tourism industry. Describe the need for marketing information. Public relations is the development of a favorable image for a company, its products or its policies. Describe types of rating scales (Likert scales, semantic differential scales, behavior intention scales). Explain the nature and scope of the selling function. Market research can use technology to automate telephone research and provide interactive focus groups online. One of the four key principles in building your clientele is practicing target marketing. A promotional plan is a specific set of steps that is used to outline all necessary components of a promotion. Product information provides detailed information that allows a sales representative to understand how a product will benefit a customer through a feature. Describe options businesses use to obtain marketing-research data (primary and secondary research). During the maturity stage, the company focuses on fighting off the competition and deciding whether or not to improve the product to gain additional sales. For personal selling, we will have employees stationed in every department of our store. Discuss motivational theories that impact buying behavior. Check out http://www.cosmetologistlife.com/build-clientele.html, Your email address will not be published. Enlist the help of friends and family to advertise your services through social networking. Pricing decisions are impacted by the Robinson-Patman Act (1936), the Consumer Goods Pricing Act (1975), Federal Trade Commission guidelines and minimum price laws (these vary by state). Identify key factors in building a clientele and maintaining a customer and prospect list. Another aspect of public relations is creating news releases, an announcement that a company sends to the news media. Finally, the connections to other products in the product line could be a factor that would help to promote more than one product at a time. - The first factor is making the sale, which includes all activities that sales representatives perform when interacting with consumers during the selling process. 99 terms. 16 Explain the types of promotion. Marketers may also utilize customized marketing information systems to routinely update and analyze data. Adequately explained the key factors in building a clientele. A feature is a physical attribute of the product. Consistency: similarity between different products in use, function, etc. A market researcher can collect specific information through a research participant diary that is kept over a period of time. I know it may sound like a lot, but if each client hands out 3 cards, your clientele could triple very quickly! Marketing information is needed for businesses so that they make effective decisions about their products, pricing and promotion strategies, competitor awareness and to ensure that they understand what the customer wants and needs. Word-of-mouth channels allow consumers to promote a product or service. Come up with a catchy slogan that defines your qualities and put it on your business card. The elements of an advertisement are the headline, copy, illustrations, signature and slogan. Identify ways to segment hospitality and tourism markets. Evaluate questionnaire design (types of questions, question wording, routing, sequencing, length, layout). Describe word-of-mouth channels used to communicate with targeted audiences. In order to effectively distribute products/services to customers, companies need to establish the main functions of marketing (marketing information management, product/service management, promotion, pricing, and selling). Standards are statements that specify a product's size, contents and/or quality. Identify consumer protection provisions of appropriate agencies. The brief must inform the researcher which aspects of the market are particularly important. Describe the role of business ethics in pricing. The first factor is making the sale, which includes all activities that sales representatives perform when interacting with consumers during the selling process. 16 Explain the role of promotion as a marketing 12.7 out of function. When people stop to inquire about my hair and nails I am able to say I did it myself and people immediately ask can I do theirs. Technology has had a significant impact on the ability to successfully manage marketing information management activities. Additionally, databases has allowed easy storage and access to all market research results. A channel of distribution is the road that a product or service takes from production to end user. Generally, this information falls in to three categories: customers, marketing mix and business environment. Promotion is persuasive communication that prompts a target market to take action. Explain measures used to analyze economic conditions. This can be through face-to-face interaction, social media, or any type of technology that allows the sales representative to take part in interpersonal interactions. Another major decision in questionnaire development is to select questions. Losses include production damage and loss, HSE (health, safety, and environment) losses to employees, and loss of market reputation. ths_deca. A company can generate product ideas by conducting consumer and sales force focus groups. Being an example of your product will surely attract potential clients. This step of the market research also focuses the marketer on a specific issue to resolve. Describe factors used by marketers to position products/services. Product/service management involves any activities that focus on obtaining, developing, maintaining, and improving products and services based on market research. DECA Leadership activities embedded in curriculum and instruction and include the following: Activity DECA Competitive Events Program ... • Explain key factors in building a clientele (SE: 828) (SP) • Explain company selling policies (SE: 932) (CS) * Situation analysis helps marketers to understand influences on marketing strategy both within the business and in the marketplace. 13.2 out of 16 Explain the importance of company 12.2 out of involvement in community activities. Describe the use of technology in the marketing-information management function. In the introduction phase, companies focus their efforts on promotion and production to draw customer attention and increase product awareness using special promotions. Explain considerations used to evaluate whether to participate in trade shows/expositions. Explain characteristics of effective data-collection instruments. Social media includes platforms including Facebook, Twitter, and mobile media applications. This way, customers who happen upon the salon while out running errands or while shopping nearby can have their hair cut or styled by you without an appointment. DECA Restaurant & Food & Beverage Services. 1. For public relations, we will release updates regarding our product lines in the form of press releases every 6 months. Identify communications channels used in sales promotion. The use of creativity is an inherent part of this process. Though it might take some hard work on the employee's part, the actions will be beneficial in the long run and can lead to new opportunities. Identify factors affecting a business' profit. _____ Explain key factors in building a clientele. Explain motivational theories that impact buying behavior. "You can spend 10 years building your book – or you can decide now that you’ll do it in two. Explain the use of marketing strategies in hospitality and tourism. Explain the nature and scope of the marketing information management function. A warranty is a guarantee (often written) that specific facts or conditions are true or will happen or that a product will work in the way promised. The illustrations may also grab the consumer's attention to the advertisement. The decision to use market research is guided by the threat the market research problem imposes on the business's operations and profitability and how much time and money must be spent to understand the issue. Technology can create opportunities for new products, make production of products more efficient, make products easier to use, and make products obsolete. Sales promotions can be communicated to consumers in a variety of ways. A “Below Expectations” score means that the information presented does not meet minimum standards of acceptability. Explain key factors in building a clientele. STUDY. Companies are encouraged to set standards for their employees to follow when conducting marketing research. The selling function provides consumers with the products or services that they want or need. Discuss actions employees can take to achieve company's desired results. Likert scales usually have 5 choices from strongly agree to strongly disagree. Both provide a business with an opportunity understand how they can react effectively to changes in the market. Behavior intention scales are used to measure a person's perceived likelihood in participating in an activity. 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