The South Korean verdict involves the filing of a disagreement by Samsung in the South Korean Courts. Wingfield, N., 2012.  In the recent months Apple has accused Samsung of infringing upon a different set of patents in more than 20 proprietary devices Poltroon previously said the case would likely boil down to whether Jurors believed Samsung products look and feel almost identical to Apple’s phone and pad. Samsung argued that Apple violated its five patents, but the jury found out that Apple had violated two Samsung patents while Samsung had violated one Apple patent, therefore, the jury made a split decision that awarded small damaged to both companies (Filitz, Henkel & Tether, 2015). Rich. Reporting by Dan Levine … The following is the SWOT analysis of Samsung: Samsung’s Strengths – Internal Strategic Factors Dominates the Smartphone Market – Samsung has dominated the smartphone market for years. The Apple-Samsung lawsuits. The impact of patent wars on firm strategy: Evidence from the global smartphone market. In the second trial, Apple filed a new lawsuit claiming that Samsung violated five of their patents and listed the copied products while Samsung also responded to a claim that two patents for nine phones were violated. It may also result in the loss to consumers when Samsung devices are asked to take out the infringed applications, thus, Samsung devices are likely to disappear from the industry for some time. The economic factors that effects the company’s profitably are exchange rates, foreign rates and national income of the regions.Since apple operates in different region, the exchange rate and fluctuation of dollar in stock exchange greatly affect the profitability of the company. Different countries have different penalties given to the firm found with copied products, some ban the products from sale while others stop the making of the products, therefore, these penalties greatly affect international marketing as the disputes are usually fought in many countries (Yesilay, Ar, and Temel, 2015.). View Essay - Apple-vs-Samsung case study from MKTG 90012 at University of Melbourne. Conflict Between Apple and Samsung: The Argument In negotiation, Apple argued that it had lost significant profits in the smartphone market to its most significant competitor, Samsung, due to blatantly copied features. Week 4 MKF3531 Case Analysis 25093584 WOOI TEIK LIM The growing pattern of patent infringement cases proposed that The case in U.S. District Court, Northern District of California, is Apple Inc v. Samsung Electronics Co Ltd et al, 11-1846. The loss made by Samsung may turn into the costs to the consumers when the court bans the use of Samsung devices with the copied applications from Apple devices (Su, Chen, and Lee, 2012). How to forecast cross-border patent infringement?—The Case of US international trade. The patent War: Apple vs Samsung Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T Apple’s Future: Apple Watch, Apple TV, and/or Apple Car? If you need help with something similar, … Dont panic , printable and downloadable free marketing notes w apple case study year 12 hsc business we have created for you. Expected Learning Outcomes ... What is your analysis of Samsung and Apple’s market shares? According to the South Korean court rule, the judgment passed was fair enough to protect both companies and to create a fair competition in the market. Cotter, T.F., 2013. An exploration of the use of registered community designs.Research Policy, 44(6), pp.1192-1206. Apple Inc. v. Samsung Electronic Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012. Question 1: A Brief Explanation of Apple-Samsung lawsuit and its impacts on consumers and the smartphone and computer tablet industry. Litigation in the Middle: The Context of Patent-Infringement Injunctions. Refining in Remedies in Patent Litigation: Three (Increasingly Immodest) Proposals. The patent War: Apple vs Samsung Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T Apple’s Future: Apple Watch, Apple TV, and/or Apple Car? Minns, S.E., 2014. Innovation, firm strategy, and patent litigation. Exhibit I captures the mobile phone shipments, revenue and operating profit by manufacturers in 2013. Consumer Behavior and Marketing Strategy of Apple Inc. and Pizza Hut: A … On the other hand, Apple’s increase in the sale was supported by the high Chinese demand for the big-screen iPhone 6 lineup and expansion of 4G networks in China (Cusumano, 2013). Patent litigation in the UK: an empirical survey 2000–2008. 2. Santa Clara High Tech. ... Apple v Samsung – a visual study Apple, Cyborgs in the Courtroom: The Use of Google Glass Recordings in Litigation. The America Invents Act 500: Effects of Patent Monetization Entities on US Litigation. Other consuming countries of Apple products are Japan and South Korea (Jeruss, Feldman, and Walker, 2012). The Patent War Apple Vs Samsung Case Study Hindi . If the copycat company accepts to pay the penalty or licensing fee, it can either accept to incur the cost on its own or shift the costs to its consumers by increasing the prices of its products thus resulting in decreased demand if prices of the competitor’s products remain the same (Tang and Huang, 2002.). Texas Law Review, 92(7). The act deteriorated brand’s perception and image in the minds of the consumers. Over the period of time, with the development of technology and innovation in market, Apple has succeeded in developing strong market position and brand image through unique product features and designs. SEE ALSO: Samsung: Background, PEST Analysis, Recommendation, CONTACT US IF YOU WANT A SIMILAR HIGH QUALITY PLAGIARISM FREE CASE STUDY ON THIS TOPIC OR RELATED TOPIC. appealing the second U.S. case. Shumaker, S.J., 2002. Apple vs Samsung: Competitive Dynamics . The implication of United States verdict to International marketing. Case study between mobile phone giants, Apple and Samsung, PPTX, PDF, TXT or read online from Scribd, Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person, The Positive Shift: Mastering Mindset to Improve Happiness, Health, and Longevity, Leadership Strategy and Tactics: Field Manual, 100% found this document useful (2 votes), 100% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Apple vs. Samsung Case Study For Later. and Temel, S., 2015. It is also evidence of the role played by the political government in ensuring fair competition in the market. Samsung (or Apple!) Apple vs Samsung The 2 Billion Case Epilogue Case Study Help, Case Study Solution & Analysis & In actual-environment use, having said that, the phones will probably be very near in speed, though the Take note eight’s 6GB of RAM could pull it closer i ... It’s also a good deal more delicate into the direction of your respective finger or thumb Apple vs Samsung this means … Such strategies will create a stronghold in proofing that Samsung is not capable of copying other company. As a consultant, I would urge Samsung to use strategies such as; The print ad given below should be used in the “Daily Express Newspaper”, in the Life &Style section to Advocate for Samsung products in the market when Samsung opts to implement the focus on lower markets strategy by investing more funds in advertising its products to the public. Question 4-Strategies to be adapted by Samsung to mitigate other lawsuits. Love, B.J. The court ordered a stop to the selling of the copied products of both companies. Smartphones forecast sales have also shown that Apple was still the dominant operating system having sold 8.36 million smartphones in 2010 and the sales continue increasing over time (Ahmetoglu & Chamorro-Premuzic, 2012). SAMSUNG ELECTRONICS AND APPLE, INC.: A STUDY IN CONTRAST IN COMPETITIVE ANALYSIS IN 21ST CENTURY Rawal Rasheed, Raheel Nawaz, Yasir Abbas 1-The Islamia University of Bahawalpur Pakistan. An unbiased Viewpoint, Analysis & Report 2. Tang, V., and Huang, B., 2002. Communications of the ACM, 56(1), pp.28-31. It is almost impossible for firms to search all patent holders or to gauge confidently if a company is violating another firm’s patent, therefore, large firms can defend themselves either possessing bargaining chips or by litigation. Gotts, I.K., and Sher, S., 2012. Such disputes show that Samsung product sales are leading worldwide such that they pose a threat to Apple products, therefore, this reveals how other competing firms will put more efforts to bring it down (Lee and Su, 2014; Wingfield, 2012). Fletcher, R & Crawford, H 2014. International Marketing: An Asia-Pacific Perspective (6th ed). Social network analysis of patent infringement lawsuits. Final rulings on the validity of key Apple patents in the first U.S. case. The lawsuit posed a threat to even other smartphone producers in the industry to avoid copying any applications of the Apple Company; therefore, the producers may end up making low-quality products as they try to avoid collision with Apple products. and Yoon, J.C., 2013. The order by the court for Samsung to stop making and selling their products in the United States resulted in great losses to Samsung and also resulted in a decrease in the supply of Samsung product to the International market which would also have a great impact on Samsung Customers. Gotts, I.K., and Sher, S., 2012. In November 2013, another jury ruled that Samsung would have to pay Apple $290 million of the amount overruled by the judge in the 2012 case. Though patents reveal the competitive position of large firms, it is an expensive way of protecting a firm from competition as it involves high taxation fees along other costs incurred in registration. The Apple-Samsung lawsuit involves proceedings resulting from the violation of two types of patents; utility patent governing the features of a phone or tablet and design patents governing the appearance of phones or tablets. The issue of business negotiations is a common phenomenon these days especially on matters of patents and royalties. Shumaker, S.J., 2002. International Journal of Innovation and Technology Management, 12(05), p.1550021. Particular Antitrust Concerns with Patent Acquisitions, The. SAMSUNG ELECTRONICS AND APPLE, INC.: A STUDY IN CONTRAST IN COMPETITIVE ANALYSIS IN 21ST CENTURY Rawal Rasheed, Raheel Nawaz, Yasir Abbas 1-The Islamia University of Bahawalpur Pakistan. International Journal of Advanced Engineering, Management and Science (IJAEMS) [Vol-2, Issue-10, Oct- 2016] Infogain Publication (Infogainpublication.com) ISSN : 2454-1311 A Comparative Study between Samsung and Apple Smart Phones-Saudi Arabian Women Student’s Preference Dr. G.S.Vijaya, V. Vidyashree 1 College of Business Administration, Al Yamamah University, Riyadh, … Despite the court’s rule, Samsung still has a role to play as the leading company and venture into creating new products that are not close to those of Apple products. The desire to protect the unique … Love, B.J. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Lee, P.C., and Su, H.N., 2014. To overcome that challenge at trial, Samsung lawyers argued that many of Apple’s claims of innovation … Do My Homework Online service is Apple Vs Samsung Case Study Analysis ready to solve any of your academic problems.. Our highly-educated and experienced … Paik, Y. and Zhu, F., 2013. Consumer Behavior and Marketing Strategy of Apple Inc. and Pizza Hut: A closer Look Case … Golden, J.M., 2014. Samsung has faced heavy penalties for imitating Apple’s iPads and iPhones. Need Help with Apple vs Samsung The 2 Billion Case Epilogue Case Study Analysis & Solution? In the first trial, it was found out that Samsung had willingly violated Apple’s design and utility patents, therefore, the court ordered a compensation of sh. For instance, the high pricing of iPhone 5s in the country shows that Brazil is the most loyal countries where Apple stores are. The Apple vs. Samsung case is a true example of litigation being used as a business strategy; attacking competitors financially, making their designs illegal and the ability to attempt to limit their products on the market through injunctions constitutes … On March 31, a $2 billion trial between Apple and Samsung began in California court. Assessment 1- Part A- Case Study-1- Managing Growth…, ACCT3102 Individual Case Study Assignment…, Write a case study on supply chain network design.…, INTELLECTUAL PROPERTY CASE STUDY OF APPLE AND SAMSUNG, Samsung: Background, PEST Analysis, Recommendation, What are contraindications to administering the measles, mumps, and rubella, Statistical Reasoning- Measures of Variation, EDU-5000 V4:Foundations for Graduate Study in Education. Cusumano, M.A., 2013. Apple is accusing Samsung of infringing on software patents related to its iPhone. 3- The Islamia University of Bahawalpur Pakistan. LJ, 30, p.1. In cases where a firm does not want to lose its market share, it may opt to produce new products on their own, thus impact occurs in the quality of products when producing similar products without copying the contents of those of a competitor. Helmers, C. and McDonagh, L., 2013. Bergman, K., 2014. Litigation in the Middle: The Context of Patent-Infringement Injunctions. The ugly legal battle which last for more than six years ended on righteous note for Apple, where they received whopping $790 million in 2012 and $120 million in 2017. IMPORTANT!! COMPARATIVE ANALYSIS OF APPLE VS. SAMSUNG Semester Project / Dissertation Topic submitted in partial fulfillment The two electronics moguls Samsung Electronics Co. and Apple Inc. find themselves again in another legal battle, but this time the South Korean has accused the Cupertino company of infringing on its patent related to long-term evolution technology (LTE) and faster fourth generation wireless networking. Protecting aesthetic innovations? Yesilay, R.B., Ar, I.M. If the court ruled in favour of Samsung, then it will be compensated US$ 6 million while if it ruled in favor of Apple, Apple would be compensated US$2 million for damages (Helmers & McDonagh, 2013). jective component to the design patent infringement analysis that is often unnerving to seasoned pros and novices alike. Find alternative means of settling such disputes- as Patent wars may have an intense effect on the company, thus, the companies involved in the dispute may agree to sit down and discuss the way forward by compensation payments made to the firm’s violated patent. Social network analysis of patent infringement lawsuits. JL & Tech., 20, pp.11-14. Ahmetoglu, G., and Chamorro-Premuzic, T., 2012. Economic Factors. Upper Saddle River, NJ, USA: Pearson. Consumers will, therefore, have no other option than to purchase other phones for the safety of their use. Aside from that Apple also asked for a remedy by asking the court to block the making, use, sale and import of Samsung products in the United States. Competition L. Int’l, 8, p.19. The 2010 Federal Circuit case Crocs v ITC is another reminder that “minor differences between a patented design and an accused article’s design cannot, and shall not, prevent a finding of infringement”. Design rights and innovation: a psychometric analysis. Stats & Facts. and Lee, P.C., 2012. The Apple-Samsung lawsuits. Golden, J.M., 2014. ... Samsung Segment Analysis Samsung is a worldwide manufacturer of e-books items and semiconductors. Wired, 20(12), pp.202-209. Patent litigation precaution method: analyzing characteristics of US litigated and non-litigated patents from 1976 to 2010. and Lee, P.C., 2012. Apple claims that Samsung copied the look and feel of an iphone, through their galaxy brand. Jeruss, S., Feldman, R. and Walker, J.H., 2012. Scientometrics, 92(1), pp.181-195. Samsung Galaxy S7/S7 Edge accounting for 16% of sales and the iPhone 6s/6s Plus at 14.6%. Despite the increasing sales experienced by Apple, Samsung still leads in the market worldwide. The implication of South Korean Verdict to International Marketing. Technological Forecasting and Social Change, 80(5), pp.944-955. Cyborgs in the Courtroom: The Use of Google Glass Recordings in Litigation. Protecting aesthetic innovations? If you are desperately looking for a Apple Vs Samsung Case Study Analysis reliable writing service to Apple Vs Samsung Case Study Analysis get some homework help — look no further, because you have found us! The judgment passed in the verdict that the copied products of both Apple and Samsung should not be sold resulted in a decreased supply of the products in the market and increase in prices of other existing products of the Companies to compensate for the lost costs. First, Past research indicates that … Samsung’s top five leading markets for their smartphones and tablets are; China, United States of America, India and Brazil. Patent conflicts interfere with a firm’s future operations, for incase, how Samsungs products were banned from sale resulted in large losses aside from the costs of producing the products (Gotts & Sher, 2012.). Design rights and innovation: a psychometric analysis. It also argues of the uncertainty of such issues occurring in future as it is known that Samsung and Apple have several different patent disputes in different countries including South Korea and the United States. Week 4 MKF3531 Case Analysis 25093584 WOOI TEIK LIM The … CONTACT US IF YOU WANT A SIMILAR HIGH QUALITY PLAGIARISM FREE CASE STUDY ON THIS TOPIC OR RELATED TOPIC, Outline of Apple’s and Samsung’s sales comparison and their leading consuming countries. The study used a quantitative approach with experimental method and content analysis in the pre-research. Conclusion The Apple vs. Samsung case was more than Apple simply protecting its intellectual property for the iPhone, iPad, etc. Question 2: Discussion on the Key Lessons learned from the case study. The company may opt to shift its market to the weaker markets- in order to avoid violating the other firm’s patent or may increase resources towards marketing of their products in weaker markets in order to manage the risk. The patent War: Apple vs Samsung Case Solution. This is achieved by ensuring to have the legal requirements by law when taking protective measures against competition in the market. Summary of Apple Case Study Analysis 1.0 Introduction 1.1 Introduction of Apple: Apple Inc. is the most famous name in the technology sector, it is an innovative electronics manufacturer, which is giving benefits to the consumers and to the suppliers, and the company is using successful strategies in the market so the best results could be achieved. Levy, S., 2012. Shumaker & Sieffert, PA. Su, H.N., Chen, C.M.L. The jury evaluated the case and found that Samsung had truly violated Apple’s patent thus awarded Apple more than sh.1 billion for its damages and banned the sale of the copied Samsung products (Love and Yoon, 2013). and Temel, S., 2015. In the spring of 2011, Apple began litigating against Samsung in patent infringement … This article is only an example and cannot be used for research or reference purposes. 1.049 billion from Samsung to Apple. and Yoon, J.C., 2013. Available at SSRN 2340899. Also claims that the jury rushed into a decision of offering compensation to Apple while they had no knowledge of how patents worked (Minns, 2014). View Essay - Case-Study-Apple-vs-Samsung from MKTG 90012 at University of Melbourne. Apple Inc. sued Samsung Electronics for approximately $2 billion, contending that Samsung violated some of its patents by copying Apple’s product features. Apple Inc In 2012 712490 . A sales forecast was conducted, by operating systems, to determine the sales of tablets and smartphones to users worldwide. Patent litigation in the UK: an empirical survey 2000–2008. An exploration of the use of registered community designs. Building a Patent Portfolio that Supports Your Business Objectives. Samsung should also avoid filing such expensive lawsuits- as they may end up resulting in sunk costs to the firm thus creating opportunities to other competitors in the market. Apple and Samsung have shown that they are very sleek in their operations. The court argued that consumers would not confuse the products of the company, as they are not similar in any way. Boston University Law Review, 93, p.1605. Patent litigation as a leading market indicator. Lee, P.C., and Su, H.N., 2014. Su, H.N., Chen, C.M.L. The implication of Apple lawsuit to smartphone and computer tablet industry. The ways used by firms, Apple, and Samsung in this case, to address the problem of infringement of goods, therefore greatly affect the international market for smartphones and tablets (Paik and Zhu, 2013). Step 3 - Samsung Mobile: Market Share and Profitability in Smartphones Case Study Analysis. Filitz, R., Henkel, J. and Tether, B.S., 2015. Looking for marketing notes w apple case study year 12 hsc business? Filling of the case was in 2011 when the conflict began. Apple vs. Samsung: The $2 Billion Case Epilogue Case Solution,Apple vs. Samsung: The $2 Billion Case Epilogue Case Analysis, Apple vs. Samsung: The $2 Billion Case Epilogue Case Study Solution, Apple Inc. sued Samsung Electronics for approximately $2 billion, contending that Samsung offended some of its patents by duplicating Apple's product Cotter, T.F., 2013. Apple Inc. sued Samsung Electronics for approximately $2 billion, contending that Samsung offended some of its patents by duplicating Apple's product attributes. Jury awards $1 billion to Apple in Samsung patent case.The New York Times. How to forecast cross-border patent infringement?—The Case of US international trade. Be more market specific- so that it will determine a specific target and design products to suit tastes of the target in order to avoid the patent conflicts (Kim & Song, 2013). The patent problem. Tang, V., and Huang, B., 2002. The Relationship Between Direct Government Support for R&D and Patents in Emerging Economies: A Turkish Case Study. Expanding Patent Law’s Customer Suit Exception. Cusumano, M.A., 2013. The whole spat started when Apple filed suit against Samsung in April 2011, accusing its rival of copying the look and feel of its iPhones and iPads. According to Gartner, in Q1 of 2020, Samsung has maintained the No. The patent War: Apple vs Samsung Case Study Solution The case illustrates the scenario of patent war between the two giants of the market, Apple and Samsung. The United States Court verdict involved the filing of two separate lawsuits. Journal of Intellectual Property Law & Practice, p.jpt162. Apple claims that Samsung copied the features of their iPhone and iPad when they made Galaxy S, Galaxy S 11 and Tab 10.1.On the other hand, Samsung claims that Apple violated its utility patent by using its 3G capabilities in iPhones and iPads therefore Samsung claims for compensation (Golden, 2014; Levy, 2012). Case Law and Case Study of a Student With Autism Justices Rule Human Genes cannot be Patented The role of the state in defending and/or infringing Native Indian Civil Rights in United States Apple Lawsuit against Samsung Criminal Defense in Moran vs. Ohio and Arizona vs. Falater Advertising Theory and Practise Apple vs. Wisconsin University in a Patent Case Paik, Y. and Zhu, F., 2013. Patent litigation as a leading market indicator.International Journal of Technology Transfer and Commercialisation, 1(3), pp.280-291. Patents pose fear to entry into the market by smaller firms due to the sunk costs that may be incurred. Yesilay, R.B., Ar, I.M. Technological Forecasting and Social Change, 86, pp.125-131. Samsung patent Infringement lawsuit recently handed down a verdict which basically gave Apple everything it wanted: A billion- dollar payment from Samsung, plus the possibility of an injunction against sales of infringing Samsung smart phones and tablets. The case in U.S. District Court, Northern District of California, is Apple Inc v. Samsung Electronics Co Ltd et al, 11-1846. Bergman, K., 2014. This case study here is looking at the competitive marketing strategies used by each of these names and what they need to step ahead from their rivalry position in future. International Journal of Advanced Engineering, Management and Science (IJAEMS) [Vol-2, Issue-10, Oct- 2016] Infogain Publication (Infogainpublication.com) ISSN : 2454-1311 A Comparative Study between Samsung and Apple Smart Phones-Saudi Arabian Women Student’s Preference Dr. G.S.Vijaya, V. 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